Privacy and Cookie Policy

Effective date: July 28, 2026

ETi Composites Limited, trading as Elite Ti, controls personal information collected through this store unless another notice says otherwise. Our address is 50 Stanley Street, Central, Hong Kong Island, Hong Kong. Contact: nate@myeliteti.com.

1. Information we collect

Depending on your interaction, we may collect contact details, billing and shipping details, account data, order and payment-status information, vehicle and fitment details, custom specifications, communications, reviews or submitted media, device and browser information, IP address, cookie identifiers, usage data, marketing preferences, fraud signals, and support or claim evidence.

Payment-card details are generally processed by Shopify or another payment provider rather than stored in complete form by ETi.

2. Sources

We collect information directly from you; automatically through the website, cookies, pixels, and similar technology; from Shopify and installed service providers; from payment, fraud, shipping, insurance, analytics, advertising, review, customer-support, and fulfillment partners; and from public or business sources where lawful.

3. How we use information

• to provide quotations, process and fulfill orders, manufacture configured products, and arrange shipping;
• to verify fitment, identity, payment, fraud risk, sanctions, and import information;
• to provide support, warranty service, claims handling, recalls, and safety communications;
• to operate, secure, analyze, and improve the store and customer experience;
• to send transactional communications and, with the required permission, marketing;
• to personalize content and measure advertising;
• to comply with law, taxation, accounting, customs, and dispute obligations; and
• to establish, exercise, or defend legal claims.

4. Legal bases

Where applicable law requires a legal basis, we rely on performance of a contract, steps requested before a contract, legitimate interests, consent, and compliance with legal obligations. You may withdraw consent for future processing where consent is the basis.

5. Disclosures

We may disclose relevant information to Shopify; payment processors; fraud and identity providers; manufacturers and approved suppliers; warehouses; carriers, freight forwarders, customs brokers, insurers, and claims administrators; IT, cloud, security, analytics, advertising, email, review, and support providers; professional advisers; affiliates; authorities where legally required; and parties to a business transaction. We do not authorize these parties to use personal information outside the permitted purpose except where they act as independent controllers under their own notices.

6. Cookies and advertising

We use essential cookies to operate checkout and accounts and may use analytics, preference, advertising, and social-media technologies. Where required, non-essential technology is used only after consent. Browser controls and our consent tools can manage preferences. Depending on your location, targeted advertising disclosures may constitute “sale,” “sharing,” or targeted advertising under privacy law.

Eligible users can visit Your Privacy Choices. We honor Global Privacy Control where legally required and technically supported.

7. Marketing choices

You can unsubscribe using the link in marketing emails or contact us. We may still send order, account, safety, warranty, and other non-promotional communications.

8. International transfers

ETi operates internationally and uses providers in multiple countries. Personal information may be processed outside your country, including Hong Kong, Thailand, the United States, and locations where Shopify and service providers operate. Where required, we use recognized transfer safeguards.

9. Retention

We retain information only as long as reasonably needed for the purpose collected, including order fulfillment, warranties, product safety, accounting, taxation, customs, fraud prevention, disputes, and legal compliance. Retention periods vary by record type and country.

10. Security

We use reasonable administrative, technical, and organizational safeguards. No system or transmission method is completely secure. Do not send passwords, full card data, or other highly sensitive information through ordinary email or social messages.

11. Your rights

Depending on location, you may have rights to access, know, correct, delete, restrict, object, withdraw consent, obtain portability, opt out of sale, sharing, or targeted advertising, and appeal a privacy decision. Rights are subject to legal exceptions and identity verification. Authorized agents may submit requests where law permits.

12. Children

The store is not directed to children. We do not knowingly collect personal information from children below the applicable age without required authorization. Contact us to request review or deletion.

13. Third-party links

Third-party sites and platforms have their own privacy practices. Review their notices before providing information.

14. Changes

We may update this Policy to reflect operational, technology, or legal changes. We will post the revised effective date and provide additional notice where required.

15. Requests and complaints

Email nate@myeliteti.com with “Privacy Request” in the subject. You may also complain to the data-protection authority with jurisdiction over you.